Drive top-of-funnel traffic with inbound and outbound lead generation programs including events, content, search, email and more. Convert traffic into leads using dynamic landing pages and progressive forms. Measure lead quality with automated scoring based on multiple dimensions. Develop raw inquiries into sales-ready leads via relevant, personalized lead nurturing campaigns.
Email marketing is said to be one of the strongest marketing channels. An email marketing strategy is part of your overall marketing strategy and business plan. It helps you market your products and services with the use of the email channel with the best chances for making a profit and reaching your goals. That is because any effective email marketing strategy takes into consideration what your target customers are, their preferences and benefits they are looking for as well as your products services and industry and which email marketing messages are most effective.
Preventing high bounce rates is just as important as any other element of your email list management. High bounce rates can mean problems with your email getting flagged as spam. But there is also a cost factor. If you're sending email from a system that charges you by the weight of the email or the number of email addresses that you send to, every bad address that you continue to send to will cost you money and impact the ROI of your email campaign. There are three primary methods for controlling bounce rate.
In the constant struggle to get your email into your subscribers' inboxes, having bad addresses and not properly managing users who unsubscribe can quickly add up to a deliverability problem. Properly managing the non-viable emails on your email list from the very beginning, as well as throughout you email marketing campaign, can improve not only deliverability but also give you a more realistic view of your email marketing stats.